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It's Not About the Technology formatIsbn:Hardcover - 9780387233505 dürfen wirIt's Not About the Technology is about a phenomenon most dreaded by high technology industry executives: a failure at the execution leading to a missed market window. High tech executives agree that a critical factor that drives the company to such a failure is the breakdown of interaction between marketing and engineering. This book is predicated on the notion that the success of execution lies neither in the technology nor in the market strategy. On
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