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Marketing Events as a Supportive Tool for Customer Loyalty Rutilius Taurus Aemilianus Doch was steckt hinter dieserInhaltsangabe: Abstract: Part one briefly introduces the reader to the topic and the research objectives. Moreover, the methodical approach to meet the research objectives will be presented. Part two provides the theoretical framework of customer loyalty. Terms, advantages and strategies related to customer loyalty are introduced. Furthermore, the report illustrates factors that support the development of customer loyalty and evaluates the