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Martina / Stieler
Rechtliche Sachverhalte12
Damit ist der Bereich
HOFFMANNS KATER MURR -- IV
Strategic use of CRM formatIsbn:Softcover - 9783838645421 1Available WorkforceInhaltsangabe: Abstract: CRM is a ? buzzword? nowadays. This catchphrase has become the revenue driver for the consultants and a nightmare for the people responsible for its implementation. Although this topic receives broad media attention, the presented strategic CRM issues are very fuzzy. Attracted by the enormous revenue potential, there is a vast of ? CRM experts? giving tips on the CRM strategies, which results in a very unclear and even
