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The Privacy Paradox in the Context of Social Media and its Impact on the Online Advertising Industry formatIsbn:Softcover - 9783668174870 le Canada et l¿Autriche sontScientific Essay from the year 2015 in the subject Communications Public Relations, Advertising, Marketing, Social Media, grade: 10 out of 10, , language: English, abstract: Targeting has proven to be more effective than the standard run of network advertising. However, primarily due to the vast aggregation of consumer data, it arouses certain privacy concerns among internet users. This study proposes the necessity of digital advertising regulation by