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too obscure to Western readers
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Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling formatIsbn:Softcover - 9783656739135 too obscure to Western readersMaster's Thesis from the year 2013 in the subject Business economics Miscellaneous, University Of Wales Institute, Cardiff, course: MBA, language: English, abstract: Brands and brand equity are two of the most powerful concepts in current marketing thinking. The reason why it is of importance can be plainly seen by the enduring value it has for the consumers. Even if the tangible wealth of the company is no more brands endures and in the case of
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