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Strategies for Responsible Business 124 oder die FährnisseSeminar paper from the year 2013 in the subject Communications Public Relations, Advertising, Marketing, Social Media, grade: 65, University of Aberdeen, course: MBA, language: English, abstract: Corporate Social Responsibility is a traditional concept which has existed since before the World War II, (A. B. Caroll & K. M. Shabana). The evolution of concept theoretically relates to Abrams (1951), who argued that companies should not only focus on
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