Word-of-Mouth: Influences on the choice of Recommendation Sources formatIsbn:Softcover - 9783838641454 1Fortgang der Rationalisierung20

1Fortgang der Rationalisierung20

2Der Strukturwandel in der Gruppe der älteren Menschen27

Die Literatur der nestorianischen Bewegung -- III

1996 möglich

Moderationsmethode29

Word-of-Mouth: Influences on the choice of Recommendation Sources formatIsbn:Softcover - 9783838641454 1Fortgang der Rationalisierung20Inhaltsangabe: Abstract: The idea of understanding consumer behaviour as a sequential decision making process is one that is common in marketing. The decision making process itself is presented as a logical flow of activities, working from problem recognition to purchase to post purchase evaluation. This decision making process is affected by a number of other more complex influences. Some of these influences relate to the wider environment in which