1950s Original Oversized Italian Liquor Poster, Carpano - Testa (Oversize) Canada His use of minimalism in

His use of minimalism in graphic design as well as his use of the tag line was his key to a winning formula

[1] He sang the famous song "Viens poupoule

This particular piece was designed by James Pryde for the February 1899 cover of "the poster"

Each stencil is done in turn until the image is finished

This poster was for one of his earliest productions (pre-dating La La La Human Steps) and was in the private collection of a noted jazz musician and producer

1950s Original Oversized Italian Liquor Poster, Carpano - Testa (Oversize) Canada His use of minimalism inDate: 1950s Size: 50 x 76 inches Artist: Testa, Armando About The Poster: Antonio Benedetto Carpano (1764, Bioglio (Biella) 1815, Turin) was an Italian distiller, famous for having invented Vermouth and consequently the apritif. In 1786, Antonio Benedetto Carpano invented Vermouth in Turin, made from white wine added to an infusion of herbs and spices, in more than 30 varieties. It was sweetened with spirit, which he believed would be a more suitable