Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Vendor Code_I071 doing whatever it takes to

doing whatever it takes to survive in a city built by ambition and corruption

Ice Age 5: Collision Course takes fans on another crazy adventure through the prehistoric world

charmingly positive and remarkably savvy co-founder of Twitter-the social media platform that singlehandedly changed the way the world works

the Talmud

it takes more than courage to make the ultimate sacrifice

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Vendor Code_I071 doing whatever it takes toWhat is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the