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Social Marketing to The Business Customer: Listen To Your B2B Market, Generate Major Account Leads, And Build Client Relationships Subclass_MAMMALS She's made a small groupB2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Betthebusiness decisions demand discipline, knowledge, and lots of information. This handson guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel,