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Finding it hard to make friends
Take a lighthearted
This insightful book offers business advice that has endured for thousands of years
Zeus made the whole thing up so everyone would think the Minotaur was gone for good
Each chapter ends with a review module
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World Subclass Code_1QZ Finding it hard to makeIn the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: "Would you recommend us to a friend?" By asking customers this question, you identify "detractors," who sully your firm's reputation and readily switch to competitors, and "promoters," who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter Score. Since the
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