The Itch "It’s The Hope That Kills You" COLOR:PINK Lennox and Dave Stewart slip

Lennox and Dave Stewart slip past the music's usual coldness and into a territory all their own

which revolutionized the world of sports and culture with the Air Jordan brand

punishing rhythms

The A/B LP is pressed on Mojo Green vinyl (opaque evergreen) and the C/D LP is pressed on Cruel Blue (opaque clear blue) vinyl

widespined outer sleeve

The Itch "It’s The Hope That Kills You" COLOR:PINK Lennox and Dave Stewart slipLondon alt pop group The Itch release their debut LP via Fiction and I OH YOU. On Its The Hope That Kills You, Simon Tyrie and Georgia Hardy pair dancefloor filling beats with disenchanted pop songwriting to create something that nods to electroclash, indie rock and europop while remaining entirely singular. The Itch are both a product of and the antidote to an age of pessimism. Think Talking Heads, Think prime DFA records. Think absolutely essential.