Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers Suclass Code_1PX We all have a vision

We all have a vision of our lives and ourselves

New generation workers are realising that they can break the chains of corporate work and go at it alone

Rivalries rocket when Sylvester McMonkey McBean steps in to prey on their prejudices

Helen Czerski shows how the familiar

ISBN - 9780141371467

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers Suclass Code_1PX We all have a visionThis book has become the bible for bringing cutting edge products to progressively larger markets and provides new insights into the realities of high tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.