Pureology Style + Protect Mess It Up Texture Paste – Pliable Hold, Soft Texture 100ml Technology_Ionic Power up with an ultra-firm-hold

Power up with an ultra-firm-hold hairspray that delivers a fine aerosol mist - minus flaking and frizz

Maximum hold that dries fast and still lets your colour shine

Our tools are engineered for precision

Smart Led: Solid = full charge

Visibly reduces the appearance of split ends by 78%

Pureology Style + Protect Mess It Up Texture Paste – Pliable Hold, Soft Texture 100ml Technology_Ionic Power up with an ultra-firm-holdReworkable texture that never sets hard. A styling paste with a normal, pliable hold that gives malleable control, soft texture and shine. Colour is protected from fade and from heat and environmental damage. Aromatherapy blend of tuberose, almond milk and cedarwood.