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Private Label Strategy: How to Meet the Store Brand Challenge Department_PRE SCHOOL WORKBOOK I hope you can understandAs retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal Mart. The growth in private labels has
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